When I first envisioned a store full of products to push Hierarchy into the mainstream, I tried building it on Amazon. What a disaster. I adore Amazon, but it’s way too easy to get lost there, especially when they kept moving the URL for the store!
Now we are doing it right. I built a brand-new standalone store on a dedicated URL to feature a redesigned lineup of merch.
I’m pretty proud of this, and more is coming soon!
So wear it and spread it around!